Exploring Current Graphic Designer Industry Trends in the U.S.

graphic designer industry trends

The graphic design industry in the United States is a dynamic field that is continually shaped by evolving trends and innovative developments. As we move into 2023, it is essential for graphic designers to stay up-to-date with the latest industry trends to remain competitive and meet the needs of clients.

One of the notable trends in the graphic design industry is AI design. With the use of artificial intelligence, designers can now explore generative and algorithmic design, revolutionizing the design process. AI design opens up new possibilities for creativity and experimentation, allowing designers to create unique and innovative designs.

Another trend that is gaining prominence is abstract 3D design. Designers are incorporating three-dimensional elements in an abstract and experimental manner, resulting in visually striking designs that push the boundaries of traditional graphic design. This trend offers a fresh and contemporary approach to design, capturing the attention of clients and consumers alike.

Risoprint, a printing technique characterized by vibrant colors and rough textures, is also making a comeback in the graphic design industry. This trend adds a unique and tactile element to designs, creating a sense of authenticity and depth. Designers are embracing the bold and vibrant qualities of risoprint to make their work stand out in a visually saturated landscape.

Holographic surrealism is another trend that is capturing the imagination of designers. By incorporating iridescent colors and holographic patterns, designers can create futuristic and otherworldly designs that evoke a sense of awe and innovation. This trend offers endless opportunities for creating visually captivating and imaginative designs.

Key Takeaways:

  • AI design is revolutionizing the graphic design process by utilizing generative and algorithmic design.
  • Abstract 3D design incorporates three-dimensional elements in an abstract and experimental manner.
  • Risoprint is making a comeback with its vibrant colors and rough textures.
  • Holographic surrealism creates futuristic and otherworldly designs using iridescent colors and holographic patterns.
  • Staying up-to-date with industry trends is crucial for graphic designers to remain competitive and meet client demands.

AI Design: Revolutionizing the Graphic Design Process

AI design is reshaping the graphic design landscape, offering designers new tools and possibilities through generative and algorithmic design processes. This innovative trend utilizes artificial intelligence to enhance the design process, enabling designers to experiment with new ideas and create unique visuals.

With AI design, designers can leverage algorithms and machine learning to generate designs based on specific parameters and inputs. This allows for rapid exploration of different design options and iterations, increasing efficiency and creativity. By automating certain aspects of the design process, AI design frees up time for designers to focus on more strategic and conceptual tasks.

AI design opens up a world of possibilities by combining human creativity with machine intelligence. It empowers designers to push boundaries and explore new artistic expressions.

One notable application of AI design is in generative design. This approach involves using algorithms to create designs based on predefined rules and parameters. By setting constraints and letting the AI system generate variations, designers can uncover unexpected and inspiring possibilities. Generative design has the potential to revolutionize the way designers approach their work, offering fresh perspectives and innovative outcomes.

AI Design Revolutionizing the Graphic Design Process

Tool/Platform Description
Adobe Sensei Adobe Sensei is an AI-powered platform that integrates seamlessly with Adobe Creative Cloud, providing designers with intelligent features and automation tools.
Canva Canva is a popular online design platform that incorporates AI to simplify the design process through auto-layouts, smart templates, and intelligent image suggestions.
DeepArt.io DeepArt.io uses deep learning algorithms to transform photos into artistic interpretations inspired by famous artworks and styles.

As AI design continues to evolve, it is essential for designers to embrace these advancements and adapt their skill sets. By staying abreast of the latest tools and techniques in AI design, designers can leverage this trend to elevate their work and stay ahead in the competitive graphic design industry.

Abstract 3D: Exploring Experimental Three-Dimensional Design

Abstract 3D design is pushing the boundaries of graphic design, as designers experiment with three-dimensional elements in unconventional and visually stunning ways. This trend has gained prominence in recent years, as artists seek to create unique and immersive experiences for their audiences. By incorporating abstract and experimental elements into three-dimensional designs, designers are able to evoke emotions, challenge traditional notions of space, and create visually striking compositions.

One key aspect of abstract 3D design is the use of unconventional shapes and forms. Designers are moving away from traditional geometric shapes and exploring organic, fluid forms that capture the essence of movement and energy. This approach allows for endless possibilities, as designers can manipulate and transform shapes to create dynamic and engaging compositions. The use of abstract shapes also adds a layer of mystery and intrigue, inviting viewers to interpret the design in their own unique way.

In addition to shapes, abstract 3D design often incorporates vibrant colors and textures. By using a combination of bold hues and textures, designers create a sense of depth and dimensionality in their designs. These elements add visual interest and can evoke different emotions depending on the chosen color palette and texture combinations. The use of textures, such as rough surfaces or smooth gradients, further enhances the tactile experience of the design.

As the graphic design industry continues to evolve, abstract 3D design offers endless possibilities for creativity and innovation. By pushing the boundaries of traditional design principles and experimenting with three-dimensional elements, designers can create visually captivating and thought-provoking compositions that leave a lasting impression on their audiences.

Abstract 3D design

Benefits of Abstract 3D Design Examples
Enhances visual impact Abstract 3D typography
Engages the viewer Abstract 3D illustrations
Evokes emotions Abstract 3D sculptures
Expands creative possibilities Abstract 3D animations

Risoprint: The Vibrant Comeback of Rough Textured Designs

Risoprint, with its vivid colors and distinctive rough textures, is experiencing a revival in the graphic design community, adding a unique and tactile element to contemporary designs. This printing technique, also known as risography, originated in Japan in the 1980s but has recently gained popularity among designers in the United States.

What sets risoprint apart is its imperfect and unpredictable nature, which gives each print a one-of-a-kind quality. The risograph machine uses soy-based inks and a stencil-like screen to create vibrant, saturated colors on a variety of paper stocks. The result is a striking aesthetic that combines the rawness of screenprinting with the accessibility of digital printing.

Designers are drawn to risoprint for its ability to create visually captivating designs with a tactile feel. The uneven ink distribution and slight misregistrations add depth and texture to prints, making them stand out from the clean and polished digital designs that dominate the industry. Risoprint’s rough textures also evoke a sense of nostalgia, harkening back to the days of zines and DIY publications where imperfection was celebrated.

With its resurgence in popularity, risoprint is being utilized in various design applications, including editorial design, poster art, zines, and even packaging. Its distinctive aesthetic appeals to creatives seeking to differentiate their work and create visually impactful designs that resonate with audiences.


Advantages of Risoprint Disadvantages of Risoprint
  • Vibrant and saturated colors
  • Unique rough textures
  • Accessible and cost-effective
  • Eco-friendly soy-based inks
  • Limited color palette
  • Registration errors and misalignments
  • Restricted paper stock options
  • Longer production time

“Risoprint is a game-changer for designers who want to add a tactile and organic element to their work. The imperfect nature of the prints brings a unique quality that cannot be replicated digitally. Risoprint allows us to create designs that not only look visually stunning but also engage the sense of touch.”

As the graphic design industry continues to evolve, the resurgence of risoprint provides designers with a refreshing alternative to digital printing. Its vibrant colors, rough textures, and inherent imperfections offer endless possibilities for creative expression. Whether used in editorial layouts or poster designs, risoprint adds a tactile element that captivates audiences and sets designs apart.

Holographic Surrealism to Create Futuristic Designs

Holographic surrealism is captivating the graphic design world with its futuristic aesthetic, harnessing iridescent colors and holographic patterns to create visually stunning and otherworldly designs. This trend is pushing the boundaries of traditional design by incorporating holographic elements that evoke a sense of innovation and technological advancement.

Designers are experimenting with holographic surrealism to create designs that transport viewers into a world of fantasy and imagination. By using iridescent colors that change and shift depending on the viewing angle, these designs create a dynamic and immersive experience that captivates the audience.

Holographic surrealism is not limited to two-dimensional designs. It is also being incorporated into three-dimensional objects, such as product packaging and environmental installations, to create a multidimensional and interactive experience. By combining holographic elements with other design elements, designers are able to create futuristic and visually striking compositions that leave a lasting impression.

The use of holographic surrealism in graphic design offers endless possibilities for creating unique and captivating visuals. This trend allows designers to experiment with new techniques and push the boundaries of traditional design to create bold and innovative pieces that stand out in a crowded market.


What are some of the notable graphic design trends in 2023?

Some of the notable graphic design trends in 2023 include AI design, abstract 3D, risoprint, holographic surrealism, clean layouts, modern nostalgia, brutal grunge, and candy color palettes.

How is AI design revolutionizing the graphic design process?

AI design is revolutionizing the graphic design process by using generative and algorithmic design. It allows designers to create and experiment with designs in ways that were not possible before.

What is abstract 3D design?

Abstract 3D design is a trend where designers incorporate three-dimensional elements in an abstract and experimental manner to create visually striking designs.

What is risoprint?

Risoprint is a printing technique characterized by vibrant colors and rough textures. It is making a comeback in the graphic design industry and gaining popularity among designers.

What is holographic surrealism?

Holographic surrealism is a trend that creates futuristic and otherworldly designs using iridescent colors and holographic patterns. It evokes a sense of innovation and visually captivating elements.